Taylor Swift, honored by TIME as Person of the Year 2023, faced a lighthearted but trollish comment from Elon Musk, the 2021 honoree.
Elon Musk congratulated Swift on the accolade but playfully warned her about potential popularity decline, drawing on his own experience as the 2021 Person of the Year.
The Tesla/SpaceX leader added humor to his message, highlighting the risk/reward factor of the TIME title, reflecting Musk's unconventional and sometimes controversial style.
Swift's recognition follows a successful year with her Eras Tour and film, as well as media attention on her relationship with Travis Kelce.
While Musk was lauded for his contributions to global challenges and transformative work in 2021, his 2023 has been marked by controversies, including problematic social media posts and confrontations with advertisers.
Musk faced challenges in 2023, such as endorsing an antisemitic tweet, promoting discredited conspiracy theories, and responding profanely to companies withdrawing from his platform.
Swift's positive trajectory contrasts with Musk's mixed public reception in 2023, underscoring the unpredictable nature of fame and public opinion.
Swift joins a prestigious list of TIME Person of the Year honorees, including Gandhi, Jimmy Carter, Mark Zuckerberg, Barack Obama, Greta Thunberg, and Volodymyr Zelensky.